Job Advert Template
Creating a job advertisement that is marketing-centric and engaging requires a different approach compared to a job description. This template will focus more on promoting the company and the benefits of working there, using persuasive language and sales techniques to attract potential candidates.
It aims to create a sense of excitement and opportunity around the role, encouraging more candidates to apply. Remember, the key is to tailor this template to align with your company's unique brand voice and values for each job advertisement.
Posted externally on job boards, social media, or company websites to attract a pool of candidates for the vacant position.
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Job Advertisement Template
Headline: Exciting Opportunity for [Job Title] at [Company Name]
Introduction
Engaging Opening: Start with a compelling statement that resonates with your target audience.
Company Highlight: Briefly introduce your company, focusing on what sets it apart. Emphasise your mission, vision, and core values.
Company Overview
About Us: Share insights about your company culture that make it a great place to work.
Recognition: Include any awards or PR that your company has achieved.
Employee Testimonials: Include quotes from current employees about their positive experiences.
Values: Candidates join organisations with shared values, discuss the values that sit within your business.
Industry Background: Encourage applications from candidates moving sector by explaining and highlighting the benefits of working in your industry
Role Overview
Exciting Challenge: Describe the role in a way that highlights the exciting challenges and opportunities it presents.
Impact: Explain how this role contributes to the company’s goals and mission.
Requirements: Give an in-depth view of the skills used and responsibilities in the role, make it clear when skills are not essential and highlight the opportunity to gain new skills and responsibilities.
Benefits and Perks: Detail the benefits of working with your organisation, such as health insurance, work-life balance, flexible hours, etc.
Career Development
Growth Opportunities: Discuss opportunities for professional development and career advancement within the company.
Learning and Development: Mention any training programs or educational benefits offered.
How to Stand Out
Provide tips or advice on what you’re looking for in a candidate's application or portfolio that will help them in their application process.
Call to Action
Encourage candidates to apply with a clear call to action.
Provide a link to the application page or instructions on how to apply.
Closing
Reiterate the uniqueness of the opportunity and the benefits of being part of your team.
End with a positive, welcoming statement.
Bonus Tips
Diversity, Equality and Inclusion
Include a statement promoting diversity and inclusion in the company overview section: By explicitly mentioning the company's commitment to diversity and inclusion, it signals to potential candidates that the organisation values and prioritises these aspects.
Highlight the benefits of working in a diverse and inclusive environment in the 'About Us' section: Emphasising the positive impact of diversity and inclusion on creativity, collaboration, and learning can attract candidates who value and seek such environments.
Add a statement promoting equal opportunities and inclusivity in the 'Responsibilities' section: By explicitly stating the company's commitment to equal opportunities and inclusivity, it ensures that candidates from diverse backgrounds feel welcome and encouraged to apply.
Include a statement encouraging applications from underrepresented groups in the 'Requirements' section: By actively encouraging applications from underrepresented groups, the company demonstrates its commitment to diversity and inclusivity and encourages a more diverse pool of candidates to apply.
Search Engine Optimisation to appear more on Google (for your website/careers pages)
Optimise the job advert title: The job advert title is one of the most important elements for SEO. It should include relevant keywords to improve search engine visibility.
Include relevant keywords throughout the job advert: Incorporate relevant keywords naturally throughout the job advert, including in the company overview, role description, responsibilities, qualifications, and about us sections. This will help search engines understand the content and improve its ranking for relevant searches.
Optimise the meta description: Craft a compelling meta description that accurately summarises the job advert and includes relevant keywords. This will improve click-through rates from search engine results pages and increase visibility.
Optimise the URL structure: Ensure the URL of the job advert contains relevant keywords and is concise and descriptive. A clean and keyword-rich URL can improve search engine visibility.
Optimise any images: If the job advert includes images, optimise them by using descriptive file names and alt tags that include relevant keywords. This can improve visibility in image search results.
Promote the job advert on social media: Leverage social media platforms to share the job advert and drive traffic to it. Engage with relevant communities and use appropriate hashtags to increase visibility and reach a wider audience.
Encourage employee advocacy: Encourage employees to share the job advert on their personal social media profiles or professional networks. This can amplify the reach and visibility of the job advert.
Optimise for mobile devices: Ensure the job advert is mobile-friendly and responsive. With the increasing use of mobile devices for job searches, optimising for mobile can improve visibility and user experience.
Monitor and analyse performance: Regularly monitor the performance of the job advert using web analytics tools. Analyse metrics such as organic search traffic, click-through rates, and conversion rates to identify areas for improvement and optimise accordingly.
Use AI to write personalised job adverts for your business
Use AI to write personalised job adverts for your business